The distribution strategies of the press have one main objective: to interest you in your products or services. Press releases can be very useful if used correctly, but even the most unusual version has no way of publishing them if the distribution methods you use do not meet acceptable standards. This means that your writing strategy must be as powerful as the distribution plan of your press releases. The following tips will help you make sure your story is written and offers the best publishing opportunity.
- Enter correctly
The first part of your story that the publisher should look for is the subject of the email or request for inclusion. If you do not get the publisher’s attention here, you end up in the trash. Be brief, but powerful: tell the editor what you need to know with as few words as possible. Remember that you are not trying to sell your news editor, you must first sell them with the idea that your article might interest your readers. If you do, your version will be open and verified, but that does not mean it will not be published.
If you have a story full of spelling errors, spelling or other fundamental errors in English, expect the fast recycle bin. If the format is not correct, it will probably be started as well. Therefore, make sure that the version contains the following:
- Publication date
- Contact information
- Your position
Do not forget to mark the end of your story with three-pound symbols around the last paragraph.
- Do not offer by chance.
The monthly Tomato Editor does not care about the press release announcing the launch of its classic car service in a small town in Vermont. Similarly, a publisher of short stories and stories can not find a version describing your company’s research to reduce the weight of interesting slabs.
Send your version only to responsible publishers and publishers. Nothing less than spam, you will soon get the protection of your business through the media. If you are unsure whether a particular publication is interested in your article, send a letter containing the prerequisites for selection to the editor.
Despite the ambiguity that some people associate with the need to include journalists by name, it is generally not advisable to do so. Publishers often change in many publishers and may no longer be available. If your story is sent to a modified publisher, it’s unlikely you’ll get to the right place and get the publishing service. Instead, treat press releases in Notepad or in the editor.
- Time is everything
At multiple distribution sites, you can choose the day and time of your article. It is clear that it would be useful to launch Monday morning more than Saturday afternoon.
If your press release covers an upcoming event, make sure the story is so well distributed that readers can see it and plan their participation.
- Use the anchor text and the appropriate links.
Do not redirect a press release to an unwanted ad: reinforce your links, hide them, and use the appropriate link text to let the reader know that you are moving to a related page. The good rule is to put a link in the first paragraph and in the last one. Remember that you can also enter links and contact information / calls for the standard template.
Do not try to show your vocabulary or convince readers of writing skills. So, no story is written. In fact, most of the news articles in Steps 8 through 9 are written for quick consumption and easy storage. Short sentences and monolithic words often have a much greater power than the boring slander of the Shakespeare River.